Event / Project background:
Oakley approached Gorilla with the idea of building an event vehicle to be used when supporting distributors at various supporting events in the UK and European markets. Gorilla worked with Oakley to develop the brief, concepts and ideas. At the end of the process Gorilla delivered a pimped up ’Twisted’ Landrover Defender with a bespoke trailer, also designed and built by Gorilla, incorporating a retail stand for distributors from which they could market themselves in line with the Oakley brand with the aim of increasing sales at various event activations across the UK and Europe.
Gorilla role summary:
Gorilla role detail:
Trailer build & equipment
12 weeks from signing off final designs to the completion of the trailer and vehicle
Event Work:
Liaising with the organiser re-delivery of the vehicle and trailer to the event, its placement at the event, setting up the trailer ready for dressing, operation of the trailer whilst on-site, de-rig of the trailer and preparation for its return to base, transport back to base, storage and maintenance ready for the next event. Provision of all associated Health & Safety documentation.
Result / Outcome:
Increased retail sales and visibility for Oakley and its distributors and Oakley sponsored/activated events
Feedback:
“We came to Gorilla with an idea for a promotional vehicle to help drive brand awareness and engagement at our sponsored events. Working closely with Andy and his team we created two functional field marketing assets, an Oakley branded vehicle and trailer, which have proven to be a great success at the Silverstone Moto GP and The Tour of Britain. We’re looking forward to working with Gorilla in the future,”
Ben Goss, Global Marketing Director.
