Gorilla 3PL, the brand fulfilment specialists, successfully partnered with the guacamole brand, Holy Moly, to deliver a standout brand activation at this year’s Waitrose Food and Drink Festival.
Taking place at London’s Tobacco Dock from 21-23 November 2025, the event marked a shift into indoor trade marketing for the client, whose 2025 national roadshow ended at Pub in the Park, St Albans, in September, culminating in Holy Moly being named the UK’s No. 1 dip brand.
The Waitrose Food & Drink Festival offered a massive culinary showcase, hosting 250 businesses under one roof and featuring over 1,000 products for attendees to sample.
Gorilla 3PL managed the logistics and setup required to keep the product flowing throughout the high-footfall event, ensuring Holy Moly’s activation ran flawlessly amidst the busy two-day feast.
“The Waitrose Food and Drink Festival really knows how to do brand activations,” said the Gorilla 3PL team. “It was something different from our usual projects, but amazing to join Holy Moly back on the road and support their trade marketing efforts in such a vibrant indoor setting.”
